I have been engaging with a friend of mine about South Africa’s hosting of the 2010 Soccer World Cup spectacle. She has been of the strong view that hosting the world cup is not in the best interest of the country and is a wrong prioritisation. She strongly believes that South Africa has enough socio-economic challenges that should occupy our top list or priorities. She is correct!
Our Gini Coefficient is one of the highest, if not the highest in the world. Instead of pushing back the frontiers of poverty they have extended their frontiers. According to renowned economist Mike Schussler South Africa has more people in the welfare than workers. Something is horribly wrong!
I however, still believe that hosting the 2010 Soccer World Cup was one the best decisions that South Africa has taken post 1994. It has both direct and indirect socio-economic benefits. Perhaps we need to move beyond looking at the immediate direct benefits. Socio-economic challenges will be with us for sometime to come, however we need to look at various ways of addressing them. The socio-economic challenge is the elephant that we need to tackle and eat. World cup is one of tactics to tackle our elephant.
Indirect long term benefits
The 2010 Soccer World Cup has achieved two critical indirect long term benefits; namely: it spurred self belief and social cohesion.
Self Belief
The legacy of colonialism and apartheid has emotionally scarred us as people. It has left an inferiority complex that many amongst us always ask the question what is wrong with us? What is wrong with blacks? What is wrong with Africa? We have come to subconsciously believe that although we “might” be equal with people of developed world we are not really equal. Something is amiss with us. This belief has eroded our self esteem and belief. It has instilled subconscious inferiority complex and we are vigorously at the denial stage. Our external posturing posits people with self belief but our internal posturing say otherwise. The successful hosting of the world cup has shaken self-doubt and inferiority complex foundations. It has posed issues if we hosted the world cup we can do anything? If “people of the world” can stay in our facilities and use them then we can do more. This world cup has shaken our subconscious psychosis of inferiority complex. We have set a new belief system to our youth and new generation. We have raised the bar. The problem with this benefit is that it is intangible but with tangible consequences.
Social cohesion
South Africa emerged in 1994 from a bitter and divided past. This has lingered on until now. Mamphele Ramphele calls this a ghost from our past. The 2010 soccer world cup has forged a spirit of patriotism and South Africanness like never before. Watching South Africans across the colour spectrum alike, like cladding in Bafana Bafana T-shirts was one of the highlights of the world cup. Even though Bafana Bafana underperformed in the field of the play, still South Africans rallied behind them. The world cup serves as a catalyst to build social cohesion and what is left now is for us to piggy back on the momentum it has built. Successful hosting has forged a new identity for South Africa, an identity of people who rise above any occasion. South Africa can rise above its socio-economic challenge! The challenge to us though is how do we take this forward?
Direct benefits
The world cup did not slow the progress of government plans rather it has spurred most of them. Indeed resources might have been spent on the world cup instead of other programmes but the resources spent on the world cup were for investment and not consumption. This should comfort us instead of dismaying us. It is better for a country to balance investment and consumption. The rewards of this investment become an input in other
sectors of the economy. Thanks to the world cup:
• Police visibility has tremendously increased and this boosts police and community morale; capacity has increased in terms of both quality and quantity. More people were employed.
• Swift justice was piloted with real life cases giving us lessons that we can use when it is rolled out;
• Awareness education programmes run to teach people about world cup will continue with other topics, e.g. Kha ri gude literacy project aimed to reduce illiteracy amongst the adults;
• Rewritten history that shows that Africans can do it – are able;
• Rural development was spurred with some of the network infrastructure improvement development;
• Tourism and its service sector received huge impetus to significantly contribute in the economy;
• Network infrastructure (ICT, roads, air and water) received major boost;
• The South African brand has gained beyond imagination;
• SABC infrastructure and facilities will benefit the public who can afford privatised media;
• Created short term jobs which imparted lifelong skills;
• Health facilities around the cities were improved and this will relieve urban health facilities under strain because of huge population;
• Metro’s technology infrastructure received short in the arm;
• Home Affairs turn around times improved;
In a nutshell these are some of the direct benefits and there are many more. God works with nothing to make something. If He enabled us to achieve this success what could make Him not to, with regard to socio-economic challenges. World cup is a catalysts and means to an end.
Conclusion
The world cup does not lessen and/or slow government programmes rather it has given us:
• Self-belief;
• Spurred social cohesion;
• Economic base to launch new growth path; and
• Base to build national planning commission and long term vision.
It proved that Africans given the opportunity, are as capable as anyone but they should be their own liberators, developers and deliverers. Africans we are on our own. It however reinforced the view that there is widening gap between the “haves” (who luxuriously attended games); the “have-late” (who attended some games) and “have-nots” who watched and supported form afar. It beckons on us to expeditiously implement national planning commission and new growth path. I know I cannot convince my friend but the truth is life is about choices and about how we respond to the questions it poses. We need to build on this success! Perhaps the immediate thing to do is to focus on 2014 Millennium Development Goals (MDG) and the progress toward attaining that whilst national planning commission is crafting long term view. Remember we are South Africans we can rise above any occasion.

. I always saw myself big, having big houses and driving big cars but at this stage I was frustrated for all friends made it to tertiary and I was the only one left behind.
...yes, we all fail but we don’t all give up and that’s key…If you want to make it in life please don’t give up keep pressing.